From: Alan Lockett ()
Date: May 17, 2008
Subject:
Re: (amb) OT- Music 'can enhance wine taste'
Great. Statement of The Bleedin=E2=80=99 Obvious (STOP PRESS! Music enhance=
s our
experience of other things - Cor blimey! Well I never!) gets Scientific
Seal of Approval. =20
This is a bit confused/confusing, though: =E2=80=9CThe results were put dow=
n to
"cognitive priming theory", where the music sets up the brain to respond to
the wine in a certain way. The research was carried out for Chilean
winemaker Aurelio Montes, who plays monastic chants to his maturing wines=
=E2=80=9D
Seems to me there=E2=80=99s some wine-enhanced conflation going on here. Th=
e second
sentence seems to suggest that Senor Montes thinks his wine is improved by
exposure to music. But the research seems to concern music-enhanced human
perception of wine, not (lay off the Chardy, Monty) human perception of
music-enhanced wine. Shurely shome mishtake...
alan
>> On Fri, May 16, 2008 at 11:27 AM, Simon Bauch =20
>> wrote:
>>> ...
>>> *Playing a certain type of music can enhance the way wine tastes,
>>> research
>>> by psychologists suggests.*
--=20
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