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From: numina ()
Date: May 16, 2008
Subject: Re: (amb) OT- Music 'can enhance wine taste'
I always felt it was the other way around - excess wine enhances music.

J.
www.numinamusic.com

> I want to try red wine while listening to Meshuggah.
>
> On Fri, May 16, 2008 at 11:27 AM, Simon Bauch  wrote:
>
>>   (From BBC news)
>>
>> *Playing a certain type of music can enhance the way wine tastes,
>> research
>> by psychologists suggests.*
>>
>> The Heriot Watt University study found people rated the change in taste
>> by
>> up to 60% depending on the melody heard. (...) Four types of music were
>> played - Carmina Burana by Orff ("powerful and heavy"), Waltz of the
>> Flowers
>> from The Nutcracker by Tchaikovsky ("subtle and refined"), Just Can't
>> Get
>> Enough by Nouvelle Vague ("zingy and refreshing") and Slow Breakdown by
>> Michael Brook ("mellow and soft")
>>
>> The white wine was rated 40% more zingy and refreshing when that music
>> was
>> played, but only 26% more mellow and soft when music in that category
>> was
>> heard. The red was altered 25% by mellow and fresh music, yet 60% by
>> powerful and heavy music.
>>
>> The results were put down to "cognitive priming theory", where the music
>> sets up the brain to respond to the wine in a certain way.The research
>> was
>> carried out for Chilean winemaker Aurelio Montes, who plays monastic
>> chants to his maturing wines. (!!)
>>
>> -
>>
>> I tried the test myself listening to ambient, then the heaviest stuff I
>> found (Tool). My red tasted about the same as usual, "Maybe taste will
>> change after the second glass? No.. Third?" Bang! zzzzzzz
>>
>> Simon
>>
>
>
>
> --
> Tommy Graham
>




+Re: (amb) OT- Music 'can enhance wine taste' numina (05/16/08)
+---Re: (amb) OT- Music 'can enhance wine taste' Bill Causer (05/16/08)

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