From: Tommy Graham ()
Date: May 16, 2008
Subject:
Re: (amb) OT- Music 'can enhance wine taste'
[EMAIL REMOVED] wrote:
(From BBC news)
Playing a certain type of music can
enhance the way wine tastes, research by psychologists suggests.
The Heriot Watt University study found people rated the change
in taste by up to 60% depending on the melody heard. (...) Four types of music
were played - Carmina Burana by Orff ("powerful and heavy"), Waltz of the
Flowers from The Nutcracker by Tchaikovsky ("subtle and refined"), Just Can't
Get Enough by Nouvelle Vague ("zingy and refreshing") and Slow Breakdown by
Michael Brook ("mellow and soft")
The white wine was rated 40% more zingy and refreshing when that
music was played, but only 26% more mellow and soft when music in that category
was heard. The red was altered 25% by mellow and fresh
music, yet 60% by powerful and heavy music.
The results were put down to "cognitive priming theory", where
the music sets up the brain to respond to the wine in a certain way.The research was carried out for Chilean winemaker Aurelio Montes, who plays monastic chants to his maturing wines. (!!)
-
I tried the test myself listening to ambient, then the heaviest stuff I found
(Tool). My red tasted about the same as usual, "Maybe taste will
change after the second glass? No.. Third?" Bang! zzzzzzz
Simon
-- Tommy Graham